How to plan a book launch on a small budget

Guides for authors › Planning a book launch

A book doesn't sell just because it exists. The weeks around publication are your best chance to tell people it is here, and most of what works costs time rather than money. Here is a simple plan any author can follow.

Start earlier than you think

Begin planning about three months before your publication date. That gives you time to gather early readers, book an event and contact local press while your book is still news. Set the date first, then work backwards from it.

Three months before: build your first readers

Make a list of everyone who might want to know: family, friends, colleagues, groups and communities you belong to, and anyone your book is about or for.
Collect email addresses from people who ask to be told when the book is out, with their permission. A short list of people who really care is worth more than thousands of followers.
Share the journey on the one or two social platforms you actually use: the cover reveal, a short extract, why you wrote it. Be yourself; readers buy authors as much as books.

Six weeks before: early copies and reviews

Send early copies (printed or digital) to a small group of readers who have agreed to read the book and, if they enjoy it, leave an honest review when it is published. Never pay for reviews or offer anything in return for a good one: honest reviews are what readers trust, and the rules on most bookselling sites forbid anything else.

The launch event

A launch doesn't need a venue hire. Good options include:

Your local library, which may host talks and readings by local authors.
An independent bookshop, especially one connected to your subject or your area.
A community centre, café, place of worship or group you already belong to.
An online launch, which friends and family anywhere can join.

Keep it simple: a short welcome, a reading of five minutes or less, a few words on why you wrote the book, questions, then signing. Have copies ready to sell and a clear way for people to pay.

Local press, radio and groups

Local newspapers, community magazines and BBC local radio are often interested in local authors, especially when there is a real story behind the book. Send a short, friendly email to the right person with a few lines about you, the story behind the book, the launch date and a cover image. Offer to talk. Follow up once, politely.

After launch day

Most books sell slowly and steadily rather than all at once. After the launch:

Thank everyone who came, bought or shared, and gently remind readers that reviews help.
Offer talks to libraries, schools, writing groups and community groups.
Check your book description is doing its job, and improve it if the book isn't finding readers.
See our guide to getting your book into libraries and bookshops.

Doing it with SoulScriptz

Every SoulScriptz author gets a launch plan written with them, help with their information sheet and press note, and advice on events. You decide how much you want to do, and we help you do it well.

Questions authors ask

When should I start planning my book launch?

About three months before publication. That leaves time to gather early readers, book an event and contact local press.

Do I need a big budget for a launch?

No. Most of what works, such as an event at a library or bookshop, early readers, local press and your own contacts, costs time rather than money.

Can I give free copies in return for reviews?

You can send free early copies to readers, but never ask for a positive review or offer anything in return for one. Ask only for an honest review if they enjoyed it.

Ready to publish your book?

First-time authors get 50% off their first publication with SoulScriptz. Your manuscript stays yours, and the price is agreed in writing before any work starts.

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Figures in this guide were checked in November 2026. Platform prices and rules change, so check the current figures before you rely on them. This guide is general information, not legal or financial advice.